SEO Tips and Guidelines

General Title Guidelines

Because some engines, such as Google, only display the first 60-65 characters of a title tag, do not make your title tags excessively long.
Title tags should only contain information relating to the page they are representing. (adding additional unrelated terms will only dilute the keyword density of the title tag)
Try to keep your most important terms toward the beginning of your title.
Because the title is what the searcher will see, try to make sure your title tag is able to draw users to your site.

No matter how many variations of a term are applicable to a given page, a word may only be present three times anywhere in the meta keywords.
Allot no more than 250 characters to the meta keywords tag.
Do not repeat a term in the meta keywords.
Order terms in order of importance to the optimization of the page. (If a page is about car covers, the first terms should relate to car covers)
Identical words should not be placed back-to-back in the results. (For example, you would not want to include the following on your meta keywords "car, car parts, parts for your car")

The meta description should very closely resemble the content of the page. If possible, try using actual content on the pages for the meta description.
Try to work a call to action into your meta description.
An average cut off point for a meta description should be around 185 characters.

Keep important keywords in mind as on-page copy is authored (see ROI trax for our list of targeted keywords)
While keyword use is very important, it is also extremely important for the copy to read well and be useful to visitors
Instead of using multiple sentences as anchor text for linking, create static copy and use a keyword or short phrase (2-3 words) as anchor text
For headlines, use header tags <h1>, <h2> etc. for headlines (the search engines weigh the text in these tags more heavily)